In this age of new media, creating engaging content has taken on a whole new character. It is not easy to be cognizant of the various elements of content creation when it comes to designing engaging social media posts that will reach a wide network of audience. Yet, having a solid digital representation is key in helping your customers know about the services or products that you offer. This article is going to touch on the finer points of writing engaging content and how FMO Media, a full suite digital marketing agency, can help you scale your business through expanding your online presence.
Understanding Your Target Audience
Establishing a social media presence is the most direct way of reaching your target audience, since millions scroll through social media platforms every day. Having a company page on platforms like Facebook, Instagram and Twitter helps you as an entrepreneur, giving you an opportunity to interact with your audience at a more direct level and know their interests better. One way to do this is to talk to them directly by replying to their comments and posting fun and interesting content that would increase their engagement under your posts. You might want to share content that is more relatable to them. Know the demographics of your target audience, which includes their age group and interests particular to their ages.
Consider Relevance of Topics to Your Audience
You want to create content that is valuable not only to you as a business, but also to your viewers, since they may eventually become your potential buyers. Creating content on topics that they love or care about increases the possibility of positive engagement. Therefore, be conscious of adding value to what you are advertising, whether through graphics, live videos, or even a meme. Engaging content makes your audience feel like they have spent their time well in visiting your social media page.
Develop a Content Outline and Intentional Content
It helps to have a plan when it comes to content creation, so you stay on track and don’t feel lost thinking of what to post every day. Fundamentally, you need to know your purpose, execution, and desired result. What you do want someone to do after they consume your content? Your post needs to highlight the features and benefits of your service of product, and how it can improve the lives of the consumers. Furthermore, your audience needs to be guided to make purchases easily, so the payment process should be simplified.
Be Original and Creative
Today, it is difficult to produce content that is thoroughly unique, since content creative has become such a saturated space. Instead, you should be focusing on producing content that stands out. You can add your own unique voice and approach in talking about a topic even if it has been discussed before. You can also share your own personal experience. Put your personality into everything you produce. In doing so, you’ll end up growing a loyal group of followers and readers.
Creating Valuable Content
Your audience is attracted by free content that is informative and helpful for them. By helping them see the value in your services and products, they will eventually become loyal customers. Creating valuable content is one of the most direct way to generate leads.
Valuable content can be informative, comforting, assuring. When people show engagement by asking questions, this is your chance to add value to your service as a brand by showing efficiency in responding to their queries and clarifying their ambiguities. When your audience see how you value your customers, they will become your regular buyers over time.
Fact Check for Content Accuracy
In this digital age where almost anything is verifiable, posting something inaccurate or false online can damage your trustworthiness. Your audience is smart and will ferret out something that smells fishy to them. To avoid negative engagement like that, go to the original source and verify data and statistics before posting. Ask yourself if the research meets professional standards.
Address Your Reader Directly and Connect with Them Emotionally
Using direct pronouns shows your sincerity and how personable your business is. This helps your readers to connect to you person to person. The best way to connect with your audience is to relate to their emotions and understand what they are going through. Be vulnerable and share any hardship or difficulty you faced as a business to help them understand they are not alone in facing difficulties and suggest ways in which they can overcome the emotional blockages that they are going through. Emotions can play a vital role in making your audience believe in you as a business, and therefore this is exactly what you need to utilize.
In addition, you can also connect to your readers by engaging their thinking processes where you present an objection to a certain view or support a certain verdict. You can then open the floor to the audience and ask them what they think about the current situation. Always remember that your audience will always have an opinion, whether it’s positive or negative. As long as you manage their responses well by interacting with them equally, answering or even asking questions about their viewpoints, you can increase positive engagement and minimise negative comments.
In short, create content that your audience can relate to emotionally and feel satisfied after reading your content. This will leave your brand’s positive impact and make them follow you on all social media platforms.
Making Reading a Pleasant Experience by Breaking up Texts
Social media is a space where your audience give their attention in bite sized pieces. Ensure that the information in your posts are being absorbed and digested by simplifying the reading process, making the text bigger for example, and leaving space in between paragraphs so that there your audience can take visual breaks in between the visually heavy content.
Add Visuals and Social Share Buttons
Other than written content, your overall content marketing strategy should also incorporate pictures and videos. These visual elements add interest to your posts and in this digital age, it is easy to upload original photos and edit them without the need to hire expensive professionals. Marketers recognize how much of an impact visual elements have on their successes. Beyond photos, you can also include infographics and videos that increases the ”infortainment value” of your posts. Help your readers direct traffic to your page by adding social share buttons for Instagram, Facebook and Twitter, so your posts have a higher chance of going viral.
Implement a Call to Action
A call to action is a gentle reminder that you are offering the services or products as advertised and this helps your reader make a decision to become a patron as you are directing them to the execution stage and making it easy for them to buy your advertised product and services. This can be done by sharing your contact page or the payment link.
You Are not Alone in Your Digital Journey
In summary, it is not a walk in the park when one has to navigate the digital landscape on their own. The flourishing of digital media is a relatively new development and it is increasingly becoming a politicised space, which adds to the struggle of businesses. FMO Media is here to assist you in making the most of your business-customer relations through services that we provide, which include the implementation of digital marketing strategies and techniques, helping you reach customers you may not have had access to before. We generate traffic to your digital business platform, gather sales leads, and create brand awareness so you will establish a bigger customer base. We are digital experts who have helped many gain a reputable online presence and increase their revenue. Contact us today for a consultation and visit our blog for more tips on marketing your business digitally!
