6 Of The Best Marketing Tools We Can't Live Without

If you keep up with FMO, you already know we’re all about staying 10 steps ahead when it comes to the marketing game. Maybe that’s why we’re crushing it in this field

Of course, we’re not crushing it based solely on our stellar know-how and incredible talents. (Though we are chock-full of both). 

We love to use the best marketing tools to continuously level up. If you’re looking to level up as well when it comes to digital marketing, we want to help.

Here are six of the best marketing tools we can’t live without!

FMO MEDIA | APRIL 2, 2022

1. Asana

WHAT IT IS:

Asana is a powerful project management tool that helps us organize our marketing projects and keep track of progress. If you're new to Asana, we suggest starting with a free trial and building your team with that first. Then move on to one of Asana’s monthly paid plans!

WHY WE LOVE IT:

We use Asana every day to help keep track of our team’s progress, communicate with different departments, and streamline projects. This is one of the best marketing tools for any team big or small, regardless of budget.

2. Agorapulse

WHAT IT IS:

Successful social media marketing requires daily posting of quality content on all platforms. But scheduling every day is a full time job, and you already have a full time job. Whatever will you do?

Enter Agorapulse. 

Agorapulse is an intuitive scheduling tool for social media that allows you to map out your social media marketing content in advance.

WHY WE LOVE IT:

We use Agorapulse to streamline evergreen content based on our client’s niche. And when it comes time to analyze what’s working and build better strategies for our clients, the analytics section of this marketing tool allows us to compare past post performances so we can build better gameplans for the future. 

It’s also super easy to change dates or swap out content. The drag and drop features allow you to easily move content or publish it later/sooner than originally planned. This is great for impromptu content that is time-sensitive or unforeseen.

PRO-TIP:

Don’t post it and host it. While Agorapulse is one of the best marketing tools for helping to manage your time and schedule your content, you still want to make sure you're engaging on social media and reviewing content before it goes out.

3. Copy AI

WHAT IT IS:

Perhaps you're a wiz at content creation but you’re not so well-versed in writing catchy captions, blog posts, or email headers. 

Copy AI removes the headache and allows you to craft killer captions that convert using intuitive artificial intelligence.

WHY WE LOVE IT:

This digital marketing tool may only be a few years old, but it’s already changed how our digital marketers do their jobs. It’s our go-to for when we’re experiencing that pesky writer's block or for when we simply need a winning caption. Trust us - writers of all levels will find it helpful!

4. Slack

WHAT IT IS:

Communication is key in any business, and it's even more important if you're managing a remote team. Slack is not just one of the best marketing tools, but it’s also a communication tool that makes it easier for our team to keep up with one another.

WHY WE LOVE IT:

Slack allows us to connect a variety of helpful apps and makes it easier for us to track progress and collaborate on projects with our team. It's free for teams with less than ten members, which makes it an affordable tool for small businesses as well. 

PRO-TIP:

Add the Asana integration!

5. InShot

WHAT IT IS:

InShot is a YouTube-like video creator that allows you to create short videos directly within their app. 

WHY WE LOVE IT:

Sometimes editing reels on IG itself is clunky and time consuming. We love that the Inshot marketing tool is super user-friendly and helps you create incredible reels in a matter of minutes!

6. Unscreen Video

WHAT IT IS:

Unscreen Video is one of the best marketing tools available that allows you to remove the background of video content with or without a greenscreen. The free version allows you to make six second gifs while the pro version provides more clarity and longer footage.

WHY WE LOVE IT:

We already know that video content does best on social media, but unique video content does even better. We love that Unscreen allows us to create scroll-stopping content in half the time.

PRO-TIP:

The pro version is worth it. The content comes out more clear and you’re able to use longer footage.

The Best Marketing Tools - Let’s Sum Them Up

We do love our marketing tools at FMO, but we also know that a tool is only as good as its user—and, in most cases, a user can easily make a tool better. 
That’s why marketers should take full advantage of their arsenal of marketing tools and always seek out new tools that will help them do their jobs better.

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