Anywhere you look, there is likely to be a video playing. What made you pause the last time you scrolled through Twitter, Facebook, or Instagram? More likely than not, your attention was piqued by some type of video. From quick-bite videos to how-to videos to long-form, online users love and adore various kinds of videos. But videos can extend well past entertainment by being incorporated as a marketing tactic. There are numerous types of video marketing that companies can turn to today. Here are some of your options and a brief explanation as to what they entail.
Consumers Love Videos
Compared to image posts and texts, more engagement is experienced through videos on every social platform. So, creating videos for marketing is one of the best techniques to use if you want your content to be seen.
Compared to years past, consumers are watching more videos than ever. In fact, just this year, people are expected to watch videos for roughly 100 minutes per day.
But even if you understand that videos are important in the world of marketing, you may not fully comprehend how your marketing campaign can be maximized for the most impact. With the following information, you will be able to take your strategy for video marketing to the next level.
Here are 15 types of videos you may want to consider using:
If a shopper can feel like they’ve had, or will have, a personal experience with a company, they are 80% more likely to buy online. To show you genuinely care about the success and satisfaction of your consumers, create personalized videos. These are videos created with a particular individual or customer in mind.
How-to videos and explainers are great for showing your audience what you do. But if you want your company’s value to be illustrated, case study videos are the best. Through videos like these, before your consumer makes a purchase, they can answer that all-important, burning question: “Will this product, service, or company make good on its promise?”
Q&As and interviews are typically used for these types of videos. Do your best to tell a story and present facts and figures. Entertain your watcher, as well as educate them.
You can create original content on a platform such as YouTube, much as some brands do with their blogs. Take a topic that aligns with your existing content strategy and your brand. Record a video rather than just make a traditional post.
Do you currently have content on your existing blog that is performing nicely? If so, your video can be scripted using it.
How-To or Tutorial
Related to your service or product, this type of video answers common questions and walks viewers through the process of use. For building credibility and trust, these are exceptional tools and helpful resources for positioning your brand. You see these all the time on YouTube, but they aren’t always specifically related to a particular product.
If the topic is overwhelming, make sure that captions are easy to read, the video contains simple graphics, and a step-by-step format is used.
Online Event – Webinar
Certain topics matter more to your audience than others. One effective way to educate them is with the time-honored webinar. Though in existence for some time now, they are still handy tools.
Frequently conducted over a video call, these are typically slide deck presentations. On the other hand, you can also make a webinar video that talks to existing customers regarding product reviews; or, with several niche leaders, do a roundtable discussion. Use your imagination to breathe new life into an old technique.
Bring awareness to the initiatives that matter and show off your company’s personality by creating a company event video. This differs from the previously described video, however. These videos can be from an event you attended or sponsored/hosted.
If you have limited resources and time, you may want to create videos made by your followers while using your product. These will be videos they send you – you just have to combine them. You may even want to feature a contest with the best videos earning prizes.
Submissions can either be posted by your consumers or sent to you, to do with as you see fit.
To engage your audience in real-time, consider a live-streaming video. These types of videos can be used for webinars, Q&As, interviews, and company announcements. The live format brings added urgency and excitement to the viewing experience.
For people unfamiliar with your brand, exactly what your company does or offers should be articulated clearly in this type of video. It should describe whom you help, the problem you’re solving, and how it works.
These videos involve “show and tell.” A particular feature of your service or product is highlighted. Videos like this can help others learn about your product or your service and are useful for educating potential customers. Ensure the video is polished and professional to convert the most prospects.
The most pressing questions from your audience are answered here. Sit down with a team member, customer, or leader for an on-screen chat. Have a team member answer questions in a solo video. These videos can help you build authority and brand awareness.
A video of your business receiving compliments from a customer is referred to as a” testimonial video.” Here, the client will provide why and how your service or product solved their pain point or problem by opening up for the camera. The client may explain why they chose your product, who they are (their background), how the product was used, and what they like about your company or the product/service.
Company Culture Video
A video such as this will show your brand’s human side. It will show the initiatives and people that make your company great and what it’s like to work for it. Staff member interviews are frequently featured.
Paid Social Media
Compared to image ads, not only do video ads get more clicks, but they also give more creative freedom to marketers. With these types of videos, you can connect emotionally with your audience and show off your brand’s personality. Where social ads are concerned, something that’s currently hot and trendy is the leveraging of animated illustrations.
Make sure that, even without sound, your ad still works. Why? People mute 85% of the videos they watch – at least the first time around. Use captions. Create ads that engage, attract, and convert.
The first three seconds of your ad should be attention-grabbing and stand out if you – and your ad – want to get noticed.
Short-Form Social Media
Short-form video examples are those found on TikTok and Instagram Reels, which often incorporate video effects, captions, and transitions. They’re creative, fun videos that pack a lot of entertainment in a minute or less.
Need Advice on Video Marketing and Other Internet Marketing Tactics?
Now you understand that not only is video marketing crucial to your campaign, company, product, etc., but there are many types of video marketing options available. Which is best for your purposes? Not sure? By consulting the experts at FMO Media, you’ll be able to get the absolute most out of the Internet – be it through videos, content creation, SEO, website design, social media management, or email marketing.
We stand ready to be of assistance. Our team can help you reach new audiences and build a strong online presence no matter what industry you’re in. We’d love it if you could take a moment and check us out on LinkedIn, YouTube, Facebook, and Instagram.