Personal Injury Law Digital Marketing Case Study:Booberg Law

Personal injury law is a highly contentious digital advertising segment, with many firms devoting budgets in the millions to paid media. The astronomic demand for legal representation in this field, combined with reliance on internet search as a means of finding legal services, has led to a crowded and competitive online advertising landscape.

Booberg Law, a well-established personal injury law firm in Virginia, sought to expand their clientele and enhance their online presence through a comprehensive paid media campaign. Despite their years of experience and reputation for success, the firm had been struggling to generate new leads and drive business growth.

We started by researching the most relevant keywords related to personal injury law, then created ad groups and copy that spoke directly to potential clients. In under 2 months, the campaign was able to generate 50,000+ impressions, with a 100% lead spike after just 30 days.