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Brand Awareness Case Study

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Problem

Rossi & Riina Real Estate is located in one of the hottest real estate markets in the country, just outside Burlington, VT. However, they have a hard budget cap of $200/month. In a cutthroat market where their competitors are fighting for ad placement with much larger budgets, we need to establish Rossi & Riina as an industry authority and be top of mind for home buyers and sellers in their market area.

Goal

Brand Awareness

Budget

$5/Day $1,511.77 In 10 Months

Results

6.42 Ad Frequency 588,110 Impressions 36,129 Actions

CPR

$0.04 Per Action

Solution

We concentrated solely on maximizing ad frequency to increase ad recall and overall awareness of our client’s brand in their market. Targeting was purposely narrow, and the message was simple and easy to understand. To overcome their small budget, we needed to run the ad for an extended period to hit our target frequency of at least 6.

Analysis

Over 10 months, this ad campaign generated an ad frequency of 6.42 in a highly competitive market with only a $5/day budget. With a total ad spend of only $1,511.77 in 10 months, 588,110 impressions were made that triggered 36,129 total actions at only $0.04 per action. Careful planning of an ad campaign can deliver desired results even with severe restrictions as long as the client is flexible with other variables, such as time.