MORTGAGE

YouTube Viewership Case Study

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Problem

The Mortgage Chef, located in Strongsville, OH, has created a YouTube channel he wants to promote to get more views. Since launching in October 2022, the channel has received 2,299 views with an average percentage view of 61.3%.

Goal

Audience Reach

Budget

$10/Day

Results

17,500 Views 102,000 Impressions

CPR

$0.03 Per View

Solution

We carefully researched his market and targeted a specific audience most likely interested in The Mortgage Chef’s message. We also selected five of the most engaging shorts he had produced at the time to maximize percentage views. Finally, we launched a YouTube ad with a small budget of $10/day to gather audience data for a plan to optimize the ad in the future.

Analysis

During the ad campaign’s 38 days, The Mortgage Chef’s YouTube Channel generated 20,016 views (870% increase) with an average percentage viewed of a staggering 89.9% (32% increase), with the video with the highest percentage reaching an average of 99%. The ad itself generated 17,500 views at only $0.03 per view. We delivered incredible results for our client from launch by executing thorough market research, implementing careful targeting, and outperforming the competition with superior video assets.