Every business today must have a website. It’s part of your online presence. If you’re not online – you don’t exist in the minds of many. Unfortunately, your business can be negatively affected by a bad website design. As a result, your credibility suffers.
No matter how stellar your company’s reputation is, no matter how amazing your product or services are, you will come across as untrustworthy and low-quality if your website is poorly designed. Prospective consumers are looking for information when they visit your website. They want to know you’re an expert in your industry and that you’re credible. If the face of your business doesn’t reflect that kind of image due to poor web page design, your brand’s reputation can be damaged, and you’re losing out on customers and profits.
What does a website that’s poorly designed look like? Why does the look of a website even make a difference? How can you avoid a poorly designed website? Is there help for companies who don’t know the first thing about website design? All those questions will be answered here.
Why Is a Good Website Crucial?
For the most part, no matter what kind of costs you may incur, a good website design will outweigh them. When it comes to business investments, one of the most valuable is your website design.
What makes a website successful? A website that is successful has the following characteristics:
- It brings in sales because it encourages users to take action.
- It’s simple to navigate.
- It is visually appealing.
- It holds the viewers’ attention.
- It loads quickly.
- It’s discoverable on Google and other search engines.
What Badly-Designed Websites Look Like
Poorly designed websites have several characteristics in common. A company may have a badly designed website if the following are true:
- The marketing strategy and web design seem incomplete or disorganized.
- There is no (or minimal) CTA(s), and the website content is poorly written.
- The fonts, colors, images, and layout design are unattractive.
- A bad user experience is created because the website is hard to navigate or understand.
- The website isn’t mobile-friendly, and it’s non-responsive.
- Poor implementation of search engine optimization.
- High bounce rate due to slow loading speed.
How It Impacts Your Business
So, what’s the big deal about a poorly-designed website? Is it really that important? Yes, it is. It’s a huge deal! Your business can be negatively impacted in the following ways if your website is poorly designed:
You May Be Sacrificing Customer Trust and Credibility
The primary purpose of your website is conversions and lead generation. Courtesy of your website, you want prospective customers to be able to locate you, take action, do a bit of interaction, and, finally, you want to make a sale.
Your Google Ranking Can Suffer
All your marketing efforts will go to waste if your website users have a bad experience. It’s important that your design is responsive and displays correctly on mobile screens, laptops, etc. Particularly important here is the mobile phone experience. Approximately 85% of consumers want a company’s website to look equally good on their desktops and mobile phones – in fact, they expect it. Roughly 57% of today’s consumers insist they won’t put forth a recommendation for a company that doesn’t also have a good mobile design for their website.
Slow Loading Speed Repels Customers
A site’s loading speed could be affected by the fact that it’s poorly designed. Sadly, customers can find this extremely frustrating. As a result, they will immediately leave your site. This can also contribute to a search engine ranking that is particularly low.
You Could Be Wasting Your Marketing Costs
If your website is unappealing, even if you have the best SEO strategy, users may abruptly leave, and your efforts will be sabotaged. You will see an increase in your bounce rate, which means your users feel your website is of poor quality. The result? Your website won’t appear in search engines like Google because they will de-prioritize you. No one will be able to find you.
You Might Be Losing Revenue
Users will form an opinion about your company within 0.05 seconds of clicking on your website. The overall attractiveness, look, and feel of your website influences their opinion, especially if they stay longer. If the layout or content of a website is unappealing, 30% of consumers say they’ll click off. If you have poor design elements, spelling errors, etc., before taking any action, they’ll discount you, and the entire point of having a website will be lost.
You Start Losing Your Audience
A negative website experience informs your consumers that they’re not your number one priority, and you don’t know them – whether you realize it or not. Ask yourself: What would my target market appreciate? You want to make sure the user experience lines up with that. You do so through a well-designed website.
First Impressions Matter – No Second Chances for Bad Designs
Potential customers may not give you another look or a second chance if they detect a poorly designed website. In fact, if an online consumer has a negative experience courtesy of your website, they are 88% less likely to return. You need a good website if you want to build a loyal customer base and have recurring customers.
Bad Website Design – How to Avoid It?
When you turn to someone for website design, never make the mistake of going with an amateur. For your company’s website, don’t work with anyone less than a professional, reputable, established website design company. This is the best way to avoid starting over from scratch. No one wants to redo the entire process when it’s avoidable.
From the SEO specialist to the developer to the designer to the content writer – creating a beautiful, high-converting website takes a village. It can save you money over time and be a pleasurable experience if you partner up with the right company.
How Does Your Website Measure Up?
You may have a problem with your website design if the following apply:
- You haven’t updated your website design, images, or content in a long time.
- It is difficult for users to navigate your site.
- It takes a long time for your website to load.
- Potential clientele can’t comprehend exactly what you’re offering or selling.
Ready to have your website designed – or redesign a poorly performing website?
Count on the Experts for Website Design
Now that you know how bad website design negatively affects your business, what should you do? Answer: Turn to the experts at FMO Media for exceptional website design services. But wait! There’s more. We also offer social media management in general, content creation, email marketing, SEO, and other services crucial to businesses today for their online presence.
Our team of specialists eagerly awaits the opportunity to be of assistance. Reach new audiences. Build a stronger online presence. No matter what your industry, our team is the perfect fit. Feel free to check us out on Facebook, YouTube, LinkedIn, Instagram, and other social media sites. Ready to build a new website? Contact us. Our email is firstname.lastname@example.org or email@example.com.