HOW TO LEVEL UP YOUR CONTENT WRITING FOR DIGITAL MARKETING
By The FMO Media Team
Written content is vital to digital marketing. Whether you want to rank your website higher in search engines or whether you want to drive traffic, engage your audience, or build trust on social media, content writing is one of the best ways to accomplish these goals.
Unfortunately, writing isn’t everyone’s cup of tea. If you don't have the time or energy to be able to accomplish what you want to get done, we’ve got you covered.
FMO MEDIA | MAY 2, 2022
Why Is Content Writing So Important For Digital Marketing?
There are plenty of reasons to create engaging written content for your brand, and almost all of them center on how the written word can help you stand out from the competition.
Engaging written content can make your brand's voice more identifiable, solidifying you as the expert in your field. It can also help you build a unique relationship with your audience, reinforcing that idea that you're a go-to resource for that particular topic. If you're trying to differentiate yourself from other companies out there, or if you simply want to set the tone and personality of your business, then having genuine text-based content is vital. Best of all, you get to show off who you are when using content writing in digital marketing. Your tone can be funny or serious; you can be informative or clever; you can be approachable or authoritative—whatever tone you choose will present an image of who you are and what you do that's all your own.
This helps establish that personal connection with customers on a deeper level than most other types of media. Remember, you are your brand. And while there may be many people or companies in your niche, there is only one YOU.
Just the phrase “content writing” can lead to a sense of dread, especially if you’re not sure where to begin.
But it is possible to create high-quality content that you’re proud of without spending hours at your keyboard or draining all your energy in the process.
There are a lot of factors to consider when creating written content for digital marketing, which can make it difficult for writers to streamline their process. The 80/20 rule of content writing addresses that issue by offering a framework for determining what sorts of content you should be creating.
In fact, as long as you use the 80/20 rule of content writing, you can create better content more quickly than you might have thought possible! Here’s how it works:
80% Of Content Is Strategic
80% of the content that you write about should be based on keyword research and searchable content. This means you’ll need to know your topic before you begin, and build a strategic framework around that topic
For example, this blog is about how to best streamline your content writing for digital marketing. So searchable long-form keywords should include phrases like “best content writing strategies for digital marketing” or “tips for content writing for digital marketing”.
Shorter keywords can be simply “content writing” or “content writing for digital marketing”
Create talking points for your topic based on your keywords and break these talking points down into headers. You can then strategize from there. This method can be used for all aspects of writing, whether you are looking at a blog post, a social media post, or a newsletter or email.
20% Of Content Is Creative And Personal
The remaining 20% of your writing should be created with the sole purpose of connecting with your audience. This means you’ll need to sprinkle a bit of your personal self in there.
Tell stories, draw connections, and be authentic with your reader. This 20% – the content that connects – is what turns your readers into subscribers, and subscribers into buyers.
Understanding SEO (Search Engine Optimization) And How It Works
We did touch briefly on search words when leaning into the 80/20 rule, and while you don’t need to be an SEO expert when it comes to content writing for digital marketing (see what I did there?) It is important to have a basic understanding of search engine optimization so you can get the most out of your blog post, social media caption, or newsletter.
SEO, aka Search Engine Optimization, is a strategy you can use to help optimize your reach and drive traffic to your website, social media site, or blog. And here is something else you should know - all social media platforms are searchable.
This means you can implement search words into anything from short form writing to long form blogs.
If you are posting about an open house, for example (we do a lot of real estate here at FMO Media), you can include search words that target your location and the potential buyers you are looking to engage.
And when it comes to content writing and utilizing SEO, experts recommend your keywords take up at least 10% of your writing.
So if you have a 300 word paragraph and your keyword term is “content writing”, make sure that key phrase shows up at least 3 times in your blog.
You don’t have to be an expert content writer to create great content, but it does help to take some tips from the pros. Here are a few best practices when it comes to content writing, according to the experts:
Talk About What You Know And What You Are Passionate About
This is especially true when you’re just starting out. Knowledge and passion are two factors that are easy to convey when writing engaging content. If you’re not well-versed in the topic you are writing about or if you simply don’t care about that topic, your readers pick up on it.
Furthermore, the process of writing that content will be miserable and slow rolling.
Always Have A CTA (Call To Action)
Use a call to action (CTA) at the end of every piece of content writing for digital marketing. Whether you're simply asking your reader their opinion or you want to know if they have other tips, building a sense of community and showing your reader you care about their input will keep that reader coming back.
Use Backlinks For Blogs
Link relevant pieces of your content back to your website. This helps build your rank on Google and will also help send traffic back to your website.
Use Searchable Images
Use stock photos from sites like unsplash.com or pixabay.com to find quality images that are free to use, and plug them into your blog posts. Searchable images play a huge role when it comes to SEO!
Give Credit Where Credit Is Due
You want to cite your sources not only to avoid plagiarism, but also to help build credibility with your audience.
Share, Share, Share!
When you’ve worked to create a great piece of written content you should want the world to see it! Share this content everywhere and ask friends and readers to do the same.
And now we want to hear from you! What do you think about our tips to streamline content writing for digital marketing?
Want more tips, tricks, and content that connects and converts? Visit us online at fmomedia.com.