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For Members Only...

Sessions:

Ads & Paid Media

Podcast

Film Day Prep

Email

Social Media Content

Bonus! Sessions

Building . Growing . Scaling 

Through Your Online Presence

Join Melissa and Rebecca as they guide you through your digital marketing program with FMO Media’s special For Members Only weekly strategy session every Wednesday at 3PM EST.

 

Each Strategy session rotates weekly covering our main program topics; reviewing the essentials and updating you on best practices to get the best experience from our digital marketing services. 

 

MEET YOUR STRATEGISTS:

Ace Alfalla

Melissa Midy

Rebecca Vickers

Ace Alfalla is an Entrepreneur, Real Estate Investor, Community Expert, and Marketing Strategist. A former U.S. Army veteran who is an experienced Sales and Marketing Coach and Leader with over 20 years of experience, Ace has strategically helped build companies and improve their sales structures, strategies, and results. He has helped numerous businesses break the eight- figure revenue marker before stepping out on his own to provide the market with what it was missing.

 

His expertise lies in growing businesses to the next level using a step-by-step marketing-based strategy that increases the bottom line more than anything.

 

Ace is a business force to be reckoned with. He has over 15 years of experience counseling leaders of multi-million dollar corporations and launching new ventures into revenue-generating machines. 

 

He currently lives with his wife and Co-Founder of FMO Media, Jamie, their daughter, and other 6 fur-kids on the coast of Wilmington, North Carolina.

As one of the Founders of FMO Media, Melissa found a way to take her love for social media, talent for technology, and background in sales and marketing to help mold the company into what it is today. A daughter to immigrant parents, her family instilled strong values, such as hard work, integrity, and gratitude that have translated into her business.

 

At a young age, Melissa sought out mentors and business coaches to guide her through creating several different online businesses. Ace and Jamie being two of those mentors, found an opportunity for her to thrive, and altogether they created and grew FMO Media.

 

A former soccer player, Melissa (aka Mel) loves staying active and anything competitive - from fitness classes to board games. Her guilty pleasure includes [all of the] episodes of "The Office" and finding the best restaurants and cocktail bars wherever she goes! A lifelong learner, she enjoys developing business strategies, finding new technology to support them, and building up leaders in the Digital Marketing Space.

 

Mel and her husband Christian currently reside in South Florida and enjoy taking their Frenchie, Asher, on road trips to new places! 

Rebecca was hired as a Digital Marketer in 2020 and quickly promoted to several roles within her first year at FMO Media.

Prior to joining the FMO Media team, Rebecca was the Marketing and Technology Director for a real estate brokerage with locations in the Greater Philadelphia Area where she was responsible for training and recruiting over 100 real estate agents.

 

Rebecca’s experience includes a decade-plus of work with nonprofits in the Arts and Culture sector in Philadelphia in both Marketing and Business Management. Rebecca graduated from Loyola University Maryland with a B.A. in Classical Civilization and Art History and earned her M.A. in Theatre and Nonprofit Management from Villanova University during which she held the highly coveted Marketing Fellowship position.

 

In addition to her artistic and marketing pursuits, Rebecca also has a professional background in personal training and gym management. Rebecca is an avid traveler and lover of both history and great literature. A life-long learner, Rebecca likes to keep her skills sharp, her body in shape, and her brain strong; whether it's in the gym, reading a book, or brainstorming strategies. She and her husband live with their two Shiba Inus, Kitsune and Kuma, in Atlanta, GA.

How it works

Register by clicking the links on this page to sign up for our monthly rotation of strategy calls hosted by Melissa & Rebecca.

These calls cover podcast, email, paid media, social media & content strategy.

After each strategy call, you'll be emailed a recording of the call and a workbook that your account manager will guide you through on your next check-in call with them.

These workbooks will cover everything from podcast strategy (including how to pick a podcast name) to Instagram reels and how to find your niche.

It’s recommended that you join each of these calls weekly for the first three months of your program with FMO Media to gain the most benefit in your digital marketing program.

You're welcome to join these strategy calls no matter if they are within your services and as many times as you wish.

If your program package includes one or more of these strategies, your account manager will guide you through the execution of your strategy on your next check-in call.

Group Conversation

Ads Strategy Call

Week 1

When it comes to marketing you can play Offense or Defense. Defensive marketing is waiting for a potential customer to have a problem, and hoping that when they try to solve their issue that they can find you on Google. Offensive marketing is targeting your potential customers through paid social, getting in front of them continuously, and purposely driving traffic into a sales funnel.

 

Join Melissa and Rebecca as they guide you through the world of paid media to cover everything you need to know to promote your brand, increase exposure, generate leads, and target audiences with digital advertising.  

 

Following our call, you’ll receive an email including a recording of our session;  then chat with your Account Manager if you’d like to start running paid media for your company.

Podcast Strategy Call

Week 2

Podcasts are extremely useful to push out long-form audio and video content and take advantage of the ever-growing industry through such platforms as Buzzsprout, Spotify, Apple Podcasts, and Youtube. This type of content helps bring more value to your market and build a bigger audience outside of the typical channels most are using right now. 

Rebecca and Melissa will guide you through FMO Media's step-by-step process for producing Podcasts, with plenty of options and recommendations so you can host your very own podcast.

 

Following our call, you’ll receive an email including a recording of our session, and a PDF workbook to complete with your Account Manager. Podcasts not included in your services? Let us know if you’d like to add them to your program package! 

Group of people working
A cameraman filming a guy

Email Strategy Call

Week 3

Register for our monthly webinar on Email Marketing strategy to learn how to align your marketing strategy with your business goals. Melissa and Rebecca will cover everything from growing your subscriber list to email copy, content, and the elements that create a successful email campaigns.

 

Following our call, you’ll receive an email including a recording of our session, and a PDF workbook to complete with your Account Manager. Email marketing not included in your services? Let us know if you’d like to add them to your program package! 

Film Day Prep

4th Thursday of Every Month at Noon

Your first film date is very important to us. It’s our opportunity to capture the king of all your content; video. Whether you’re a  pro in front of the camera and or not quite ready for your close up, it’s essential that we help prepare you for the day. Melissa and Rebecca will alleviate any concerns and guide you through the Pre to Post Production process as you take this first and important step in your 12 month journey.

 

Fox next to iMac
Girl watching her mobile phone

Social Media & Content Strategy

Week 4

On this strategy call, Rebecca and Melissa will share the latest updates and trends for social media and content marketing strategies. Each call will cover some essential and fundamental best practices while highlighting growth tactics for your business platforms. 

 

Following our call, you’ll receive an email including a recording of our session, and a PDF workbook to complete with your Account Manager. 

 

 

Fox next to iMac

Bonus Strategy Calls

Various Times Throughout the Year

In the rare months that extend 5 weeks, we’ll share a bonus strategy call with surprise topics, including special guest appearances, and fun challenges to help you level up your digital marketing strategy. Participants might even have the opportunity to win a prize!

Will we have a special guest appearance? Surprise topic? Join us to find out!

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