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Since FMO’s inception, we have both preached and practiced the importance of video in digital content, and now that video is at the forefront of the digital landscape, we are only doubling down on it. Our commitment to building, scaling, and growing your brand through video content is more fierce than ever, and we’re certain that our team can market your brand at its highest possible level.
Video Content: The Final Frontier
Across all social media channels and marketing platforms, there has been a consistent shift away from the static and toward moving images, which allow a much more dynamic and direct connection between consumers and brands.
How FMO Uses Video
In this digital age, the majority of internet users start by opening their browsers to look for something. we instinctively rely on the web to get the information we need, be it to locate a nearby cafe, buy the perfect dress, find the closest clinic or settle a bet about a celebrity. according to google, there are almost 4 billion searches performed on their site every single day, and they handle trillions of queries annually. due to this, nearly 60% of companies now devote funds to professional search engine optimization (seo) services.
You may catch yourself wondering if video is the ideal medium for your brand. We’re here to assure you that it’s the ideal medium for every brand. Our expert team can capture and convey a number of tones and styles depending on your needs, to ensure that your brand’s digital voice is always exactly what you want it to be.
How Our Video Production Services Work
Once you are enrolled in our video production services, you will work alongside your Account Manager to turn in the Film Intake Form. This is our opportunity to hear from you; we want to know the exact story you wish to be told about your brand on video, as this helps to direct us in developing your brand’s tailored video strategy. Once we receive this information from you, our team will begin to construct your filming and video strategy, which will include scheduling a day to travel to your location and film the bulk of your video content. Footage from this shoot will be edited, released, and repurposed across your social media channels as we begin to roll out your brand’s video marketing campaigns. Once your strategy has been developed, you will receive a Film Agenda from our team. This document will serve as the lifeblood of your video shoot.
Case Studies
Addison Group
Real Estate Agency
Content creation - Instagram & tiktok
LEAA
Medical House Calls in NYC
Content creation - Instagram & tiktok
Josh Handler
Real Estate Agent
Content Creation - Instagram & TikTok
Film Day
To ensure ample preparation time and subvert any last-minute roadblocks (weather, sudden illness, traffic, etc.), our videographer will arrive onsite early. Our videographer will be providing all technical equipment needed for the shoot, but to keep your space as tidy and stress-free as possible, they do travel light! Any props that you’d like to display on camera are your responsibility to provide.
To ensure ample preparation time and subvert any last-minute roadblocks (weather, sudden illness, traffic, etc.), our videographer will arrive onsite early.
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Our videographer will be providing all technical equipment needed for the shoot, but to keep your space as tidy and stress-free as possible, they do travel light! Any props that you’d like to display on camera are your responsibility to provide.
Self-Filmed Content
There is more to a video strategy than one single day of filming. While the bulk of your filming will be done by your assigned videographer on your scheduled film day, an important element of social media marketing is timeliness, which means that sometimes you can capture good content much faster than we can schedule a shoot! Your Account Manager will work alongside you to gather supplementary content between your shoots, whether you’re filming a day in the life of your team members or just dancing along to a trending audio. Self-filmed content resonates with audiences as it reinforces the genuineness of your brand, and is often a quick, easy, and even fun way to hop on a timely marketing trend!
Post-Production
Our video team works diligently to process your content in a timely manner for posting. Within 3 weeks after your film shoot, you will receive a first round of 1-5 videos we'll be posting for final review. You’ll have one week to provide feedback before we begin to post on your social media channels. Once you have approved of the direction we’re going in, our content editing team will begin to edit your remaining video content. Your Account Manager will schedule, post, and repurpose this content across your social platforms, including any self-filmed content, until it is time to schedule your next shoot.
Conclusion
Since FMO’s inception, we have both preached and practiced the importance of video in digital content, and now that video is at the forefront of the digital landscape, we are only doubling down on it. Our commitment to building, scaling, and growing your brand through video content is more fierce than ever, and we’re certain that our team can market your brand at its highest possible level.
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