With the rate at which the world is evolving, web design and substantial branding have become the most important factors that promote a successful marketing campaign. The impact of good website development and design has given several businesses a chance to explore new innovative ways to reach out to their target audience. This is why many brands are willing to pay thousands of dollars on website design, as the outlook of a website is just as important as the creation.
Website design has become the most online significant element of a powerful online presence for businesses. As such, businesses have to utilize a website design that suits their brand’s style and attracts potential customers. So if you have a website that needs to be redesigned or you are just about to create a website for your business, ensure that you are careful enough to cover all the website design principles. Read along to learn about the importance of website design for your business.
Make a Good First Impression
According to Google, users only need 50 milliseconds to form an impression of your website. For visitors who are visiting your site for the first time, the first impression gotten from the design of your website influences marketing efforts. A good first impression can benefit SEO campaigns, encourage users to take action, and make your brand stand out.
When potential customers visit your site and experience a well-structured website design, they will be attracted to the page and eager to learn more about what your brand has to offer. Even if you spend money to bring visitors to your site, the design—content layout/structure—of your site is the only thing that will make them stay and engage with the site. You can make a positive impact and impression within seconds and it takes a short time to make a bad impression.
Build Trust with Target Audience
Having a well-structured website can help bring your target audience closer to your brand as people desist from poorly designed websites. Once a potential customer visits your website and sees how poor and outdated it looks, they tend to lose trust in your brand. Your site may even end up appearing shady or seedy to them. When your audience trusts your brand, they will remain on the site, giving you more leads and sales conversions.
Someone who is looking to order goods in bulk with a large amount of money will not proceed with their order if your app structure doesn’t convey trust to the business. However, a professional site with great appeal will help you build trust with your customers so that they can check out your products and services and place orders without fear.
Attract New Visitors and Customers
With a single glance at your website, people can already draw a conclusion about how you will treat them. A good website design will show how much you value your audience and their experience on your website. If your website is poorly designed, your audience may feel like you don’t care about your clients and are not willing to put the effort into helping them.
You need to see your website as a customer service representative. You want to make sure that it is bright, attractive, and easy to navigate so that your audience can have a good time on your site. If you don’t give your audience a first good impression, they won’t come back to check out the business.
Even if you have beautiful physical premises, treat your website as the digital representation of your business to potential clients online. Think of how you will feel if you walk into a store and not get a warm welcome from the representative. Investing in a well-designed website or redesigning your existing poorly designed site will be beneficial to your business.
Keep Visitors for Longer Durations
Once you are able to design your website in a creative way that speaks to your brand, online clients and visitors will be able to use your website easily to check out your products and services or learn more about your business. An attractive and easily navigated website is all it takes to keep your visitors on your website for a longer period of time. This goes a long way in keeping first-time visitors on your site for a longer period of time and making them come back later.
Boost Lead Generation Efforts
When your brand has a well-structured website design, generating leads becomes easy. Users who use the site can easily get what they want or navigate through the site without distractions. Whether it is special offers or clickable elements, a website with a proper layout will help users locate what you want them to see. That can help to boost the rate of conversion from site visitors and users.
Improve Search Engine Rankings
The design elements and layout of your website have a great impact on how content will be published on your site and how well it will perform in the search engine rankings. To ensure that your website gets indexed on search engines, you need to ensure that your on-page SEO fundamentals are on point. This will help to enhance your visibility to search engine spiders for site indexing.
Certain design elements affect your website’s search engine ranking directly. Aside from the content quality, the website design’s coding process has to be SEO-friendly for your content to easily rank. Below are other factors that influence your website’s ranking on the search engines.
Website Speed
The design of your website won’t mean much if your audience has to wait for so long to load a page. Many people will even give up on loading the page if it’s taking too long. The speed of your web pages is an important element of web design you need to be conscious about. Always ensure that your website loads quickly so users can access information quickly.
To be sure, you can use Google PageSpeed Insights to check the speed of your web pages so you can know where to make improvements.
Solid Layout and Navigation
Every layout and design for your web pages has to serve a purpose for users. The colors and fonts won’t be enough if the user experience is poor. Therefore, ensure to you always check the web page as a user every time to see what the users will experience when they load the page. If it takes time for them to navigate your site for information, you should work on designing a more solid layout and navigation.
Responsive Web Design (Mobile-Friendly)
Most people access the internet more with their smartphones than on their desktops. Therefore, ensure that your web design looks good on mobile as much as it does on desktop. Having to scroll and pinch a site on your mobile before it’s legible can be very annoying. Therefore, ensure that you adjust to the pixel width of various devices, including desktops, smartphones, and tablets.
Original Content with Visuals
Creating quality content for your website is a great way to provide information to your audience. This gives users or site visitors a chance to learn more about your business. Adding images to your content can instantly elevate the appeal of your web pages.
There is no doubt that visual contents are a more engaging and fun way to communicate with your audience and improve the engagement rate on your website. However, your website shouldn’t get crowded with visuals and videos as it makes the website feel cluttered.
Call-to-Action Buttons
The essence of working on your website to provide a great user experience for your audience is to encourage them to take necessary actions. As such, Call-to-action or CTA buttons are important as they suggest or remind your audience to take an action and convert. You can use CTAs like Download Now, Contact Us, View Related Content, and others in appropriate places throughout your website.
A website with clear layouts and structure that can be navigated easily is a very powerful tool your brand can use to make a good first impression on potential clients. Many users will judge your brand based on the appearance of your website before they settle to learn more about your brand. As such, you should make conscious efforts in creating an effective website design or redesign your website for the purpose.
Are you looking for an agency that can provide professional web design services for your brand? Look no further than FMO Media. With our SEO and other digital marketing services, we will help your brand design a website that will not only wow your audience, but also boost conversion.
