THE TWITTER TAKEOVER – WHAT ELON MUSK BUYING TWITTER MEANS FOR YOUR MARKETING
By The FMO Team
As far as social media events go, the Twitter takeover by Elon Musk is up there with the best of them. Without doubt, it was at the very least a huge boom for Twitter; a platform that has been falling behind in the race for popularity with other platforms like TikTok and Instagram in recent years.
But now Twitter is back in the spotlight, and it’s left us scratching our heads. What does Elon Musk buying Twitter really mean for marketing and advertising, and what does this mean for you?
Elon Musk bought Twitter, but are we buying into Elon Musk’s new Twitter takeover? Keep reading to find out
Elon Musk Buying Twitter – The Twitter Takeover At A Glance
If you’ve been living under a rock for the past few weeks, then surprise – Elon Musk bought Twitter and it’s kind of a big deal.
The entrepreneurial billionaire has just purchased the popular social media platform for a cool $44 billion in a bid to “promote free and open speech” on the site.
It all sounds fine and dandy on the surface, but what this really means for companies using Twitter for the power its influencers hold in today’s climate could be drastic.
It’s estimated that a quarter of adults worldwide use Twitter for social and advertising purposes, and many rely on the limitations Twitter of old has presented when it comes to culture and toxicity amongst its users.
Elon Musk buying Twitter is about to change this, and it will likely have a serious effect on the way businesses plan their marketing campaigns in the future. Because with no limitations on free speech on a social media platform, companies could be at higher risk.
Should You Worry About The Twitter Takeover? Not yet!
Like everything, Elon Musk buying Twitter may be perceived as good or bad depending on how one looks at it.
For one thing, by purchasing Twitter, Elon Musk has inadvertently plunged hundreds more marketers into the cesspool of Twitter advertising.
This means that after spending years trying to avoid using it, you’re likely going to be bombarded with Twitter ad options. This is because any major venture buy such as an acquisition or purchase has a strong ripple effect; making waves in seemingly unrelated industries.
Free Speech could also raise concerns for brand safety, though it could also make for more of an innovative platform where brands are forced to be more authentic. One might even project a social media platform that audiences visit simply to find out the “dirt” on specific companies they are interested in.
Is this something to fear?
We don’t think so. Twitter has already long been criticized for its somewhat toxic nature, which – if we’re being honest – any social media platform can embody. Besides, brand safety is relative anyway.
So although many companies are already in talks of stopping advertising on twitter altogether, we wouldn’t be so quick to jump ship.
How The Twitter Takeover Can Change Social Media Marketing For Good
At FMO Media, we thrive on change and we aren’t afraid of spreading our wings or exploring new avenues when it comes to marketing and advertising.
Afterall, social media marketing is all about riding the new waves anyway, and it’s important to stay fluid if you want to stay in the pulse of what’s happening.
If a billionaire tech exec wants to buy a social media platform and try his hand at expanding global outreach, we’re here for it.
At the end of the day, this could be an epic opportunity for companies to reach new audiences, and we always encourage our own clients to be open minded. So don’t pass up the opportunity to market yourself on a specific platform because you assume there is nothing there for you. Don’t let the Twitter takeover scare you
Find out first.
The bottom line? While you may not opt to put marketing dollars behind twitter, you could still very easily dip your toes in the water to check the temperature.
Who knows? Elon Musk buying Twitter could be the shift you’ve been waiting for when it comes to expanding your online presence.
What do you think?
Our opinion is our opinion, but we want to hear yours.
What do you think about Elon Musk’s Twitter takeover? Will you be standing behind the new platform or are you gearing up to put your focus elsewhere when it comes to your digital presence?