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REAL ESTATE AGENT

Recruitment Case Study

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Problem

Weichert Realtors Lakepoint in Madison, WI wants to recruit new agents to their office. They need help differentiating their company to recruit the best talent. Madison is part of a large metropolitan area with a population close to 1M and high competition among real estate agents. Job recruitment leads can cost upwards of $200 each in this market. The client is a small business with ad budget constraints.

Goal

Lead Generation

Budget

$10/Day $296.35 In 30 Days

Results

28 Leads In 30 Days 12,171 Impressions

CPR

$10.58 Per Lead

Solution

With budget limitations, the ad campaign must be carefully optimized before launch. We identified the client's ideal lead and narrowly targeted them to maximize and frequency with minimal ad spend. We clearly communicated differentiating factors of the client in the ad assets and copy to trigger action and engagement. Meta warned the campaign might get zero leads unless we increase the budget due to our narrow targeting.

Analysis

After Meta predicted we would generate zero leads, our ad generated 28 leads in 30 days at an average cost of only $10.58 per lead. We defeated Meta’s algorithms and common expectations with meticulous local market research and pinpoint targeting. If we had followed Meta’s recommendations & standard best practices, we would have unnecessarily wasted our client’s money. Doing the extra work that competitors are not doing allows us to outperform even Meta’s prediction metrics.