Case Study: Brad Thompson
With views in the hundreds of thousands and a consistent pipeline of inbound leads, this Detroit-based attorney proved TikTok is more than a trend—it’s a tool.
Brad Thomson knew he had something to say. He just needed the right format—and the right team.
With FMO Media, Brad launched a video-first strategy tailored for TikTok, where we turned legal information into viral-ready content that captured interest and converted viewers into consultations.
Location: Detroit, Michigan
Client Background
Brad Thomson is a digital-first immigration attorney who wanted to stand out in a competitive industry through education, storytelling, and social proof.
Challenges & Objectives
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Objectives
- Build visibility through high-reach content
- Position Brad as a trusted educator
- Use short-form content to drive leads
- Build a content-to-consultation pipeline
- Build visibility through high-reach content
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Challenges
- No streamlined video production process
- Low initial reach
- Limited conversion systems
- No streamlined video production process
Why FMO Media
Brad partnered with FMO Media to scale his impact and reach. Our legal video framework, editing pipeline, and TikTok-first strategy delivered results fast—without sacrificing quality or voice.
Services Provided
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Package: Custom
- TikTok content strategy
- 4–5 videos per week
- Analytics tracking and iteration
- Funnel buildout and lead capture
Strategy & Execution
- Filmed dozens of short videos weekly around FAQs and reform updates
- Tailored CTA videos to drive traffic to consultations
- Optimized content formats for algorithm reach
- Provided data-backed creative direction
Timeline: 6 months
Results
What began as a visibility play quickly turned into a full-funnel performance engine. Over the course of six months, Herman Dhade’s personal brand evolved into one of the most recognized voices in immigration law on TikTok. His content didn’t just go viral—it converted. With over 16 million impressions, thousands of consultations generated, and a paid consultation system directly tied to short-form content, Herman now runs one of the most effective organic + paid pipelines in his niche.