ROI Impact
Achieved an estimated 33x–100x return on investment from organic social media — driven entirely by high-performing video content.
Phil Harding – Personal Injury Law
DENVER, COLORADO
Phil Harding is a nationally recognized personal injury attorney in Denver, celebrated for his decades of experience, national accolades, and regular TV appearances on Good Day Colorado. He partnered with FMO Media to ensure his digital presence matched his offline reputation and reached new audiences through social media.
How Viral Videos Delivered $500K–$1.5M in Client Settlements for Phil Harding
Phil Harding came to FMO Media with unmatched legal expertise and a stellar offline reputation — but zero social media presence. In just one year, we transformed that into a high-performing digital brand powered by viral videos, millions of impressions, and organic leads. The result? 10+ new clients valued between $500K–$1.5M in potential settlements — all without spending a dime on paid ads.
Location: Denver, Colorado
Client Background
Phil Harding, a highly respected personal injury attorney in Denver, is known for his extensive legal experience, national accolades, and regular TV appearances on programs like Good Day Colorado. While he had strong local name recognition, he came to FMO Media seeking a stronger digital brand presence that would reflect his authority online, match his in-person reputation, and engage broader audiences through short-form content on TikTok, Instagram, and YouTube.
The Challenge
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Inconsistent branding across social platforms
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Low engagement despite strong local name recognition
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Underutilized video platforms like TikTok and YouTube
The Solution
FMO Media developed a high-impact content and social media strategy to position Phil as a leading legal voice online. This included:
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Bi-annual professional filming in Denver, producing 100+ educational videos per year
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Consistent posting across TikTok, Instagram, LinkedIn, Facebook, and YouTube
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Short-form, high-retention videos designed to generate organic leads and build authority
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Brand-focused reporting and strategy optimization throughout the year
Services Provided
Package: Gold
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Social Media Management (TikTok, Instagram, Facebook, LinkedIn, Google Business Profile)
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Video Production
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Organic Brand Awareness & Engagement Strategies
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Client chose not to run paid media*
The Results
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10+ new clients from organic social media – valued between $500K–$1.5M in potential settlements
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33x–100x ROI on investment in FMO Media services
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+1,100 new TikTok followers in the first 4 months
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776,062 TikTok impressions and 16,908 engagements
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Launched YouTube channel and scaled to 852 subscribers and 514,040 views
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Multiple videos exceeded 100K+ views, driving direct inquiries
Results
What started as an organic brand visibility project quickly turned into a high-ROI client acquisition engine. Within one year, Phil Harding’s social media presence grew from non-existent to one of Denver’s most visible legal brands. By leveraging short-form video on TikTok and YouTube, Phil attracted 10+ new clients worth an estimated $500K–$1.5M in potential settlements — all without paid ads. With hundreds of thousands of views on individual videos and a steady stream of organic leads, his digital brand is now a direct driver of high-value cases.
Client Acquisition
10+ new clients retained directly from organic social media, valued between $500K–$1.5M in potential settlements.
Social SEO
Grew YouTube channel and scaled to 852 subscribers and 514K views, contributing to SEO visibility and case inquiries.
Video Performance
Over 776K TikTok impressions and 16.9K engagements; multiple videos surpassed 100K+ views, generating direct inquiries.