Case Study: Zach Scher

How We Drove a 23,100% Increase in Brand Awareness and Delivered Over 1,500 Pieces of Content Monthly for a Top-Producing Team

Zach Scher, a leading real estate broker, aimed to not only grow his personal brand but also empower his expanding team of 35 agents to stand out in a competitive market. He needed a robust social media strategy that could build authority, drive engagement, and scale effectively to support his entire team's content needs. FMO Media was tasked with creating and executing this vision.

Client Background

Zach Scher is the highly successful founder of his own real-estate brokerage and the leader of a rapidly growing team. Before partnering with FMO Media in early 2022, Zach had already established a solid foundation in the market and on social media, with a respectable following and a reputation for being a top producer.

Challenges & Objectives

• Objectives

  • In the crowded real estate industry, simply having a social media presence isn't enough. Zach Scher's team faced the challenge of cutting through the noise with a consistent, professional, and engaging brand identity across all agent profiles.

• Challenges

  • Lack of a unified brand strategy: Inconsistent messaging and visuals diluted the brand's impact.

  • Scaling content creation: Providing high-quality, branded content for a team of 35 agents was a significant logistical hurdle.

  • Driving meaningful engagement: The team needed to move beyond passive posting to actively building a community and generating leads through social interaction.

Strategy & Execution

• FMO Media implemented a comprehensive, multi-faceted social media strategy focused on two key areas: elevating Zach Scher's personal brand and empowering his entire team through a white-label content system.

• First, we established a powerful personal branding strategy for Zach, focusing on consistent tone, high-value content, and proactive community engagement to position him as a thought leader.

• Second, we developed the "Scher Team Social" portal—a streamlined, white-label solution. This custom platform allowed all 35 agents to easily submit requests for professionally edited short-form videos, custom graphics, and other branded assets, ensuring brand consistency and saving them countless hours.

  ---