Website Highlights
Built a mobile-optimized Shopify store with integrated payment gateways and tracking tools.
Case Study: Hold The Pickle
FMO Media launched Hold The Pickle with end-to-end branding, a custom Shopify site, social media strategy, content creation, and paid ad campaigns—all in six months.
How FMO Media Brought Hold The Pickle to Market in Just Six Months
ChatGPT said:
FMO Media partnered with Hold The Pickle to deliver a complete brand launch, including a custom Shopify site, visual identity, social media strategy, content production, and paid ads—all executed within a six-month timeline.
Client Background
Hold The Pickle is a specialty seasoning brand that came to us with just an idea. The product was still in production, and the company had no branding or online presence. They were looking to establish themselves as a premium pickle seasoning brand with an engaging digital identity.
Why They Chose Us
Hold The Pickle selected FMO Media for its ability to deliver end-to-end branding and marketing solutions within tight timelines and its expertise in launching new brands.
Challenges and Objectives
- Challenges
- No existing branding, including logo or product labels.
- Website needed to be built from scratch.
- Previous graphic designers had delayed project timelines, slowing their go-to-market process.
- Lack of expertise in launching and managing social media and digital ads.
- Objectives
- Launch the brand from scratch with a professional logo, label designs, and an e-commerce-ready website.
- Create a strong digital presence to attract and engage customers.
- Generate initial sales through effective paid media campaigns.
Services Provided
- Website Development:
- Built a Shopify-based e-commerce website from scratch, optimized for user experience and conversions.
- Brand Logo Creation and Variations:
- Designed a professional brand logo and multiple variations for different applications.
- Social Media Management:
- Created and managed accounts across Instagram, Facebook, and TikTok.
- Developed a content strategy to showcase their unique brand personality.
- Content Creation:
- High-quality product images and graphics for social media.
- Short-form videos for TikTok and Instagram Reels to build engagement.
- Paid Media Campaigns:
- Ran targeted ads on Meta (Facebook and Instagram), TikTok, and Google
Strategy & Execution
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Assessed their market potential and developed a go-to-market strategy.
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Created an aesthetically appealing, user-friendly Shopify website.
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Designed labels and graphics to give the brand a professional and premium feel.
Produced engaging content and short-form videos tailored to their target audience.
- Launched and optimized paid campaigns for maximum reach and conversions
Results
FMO Media successfully launched a mobile-optimized Shopify store in under four weeks, executed a high-performing paid media strategy with a 4:1 ROAS, and drove over $3,000 in sales in the first month. Social content boosted brand awareness 7:1, and all branding assets were delivered on a tight timeline.
Website Highlights
Social Media Highlights
Used short-form video content to showcase the product in an engaging way.
Paid Media Highlights
Launched ads targeted at pickle enthusiasts and foodies, resulting in strong initial sales.
Branding Highlights
Delivered all branding materials, including logo, label designs, and social media graphics, within a tight deadline.