Case Study:  Steve Abrams, Realtor

How We Grew a Chicago Realtor’s Following by 225% and Drove a 70,016% Increase in Saves Through 100% Organic Video Content

Steve Abrams, a sharp and dedicated realtor in the competitive Chicago market, wanted to transform his standard social media presence into a dynamic, engaging brand that truly stood out. He needed a strategy that would not only grow his audience but also build deep trust and authority, turning followers into clients. FMO Media developed and executed a video-first organic strategy that delivered explosive, record-breaking results.

Location: Chicago

Client Background

Steve Abrams is an established eXp Realtor making a name for himself in the bustling Chicagoland real estate scene. Before partnering with FMO Media in February 2023, Steve had a functional social media presence with just under 2,000 followers. While he was a successful agent in person, his online brand, "brokerchitown," didn't fully capture his unique personality or differentiate him from the thousands of other realtors in Chicago. He recognized the immense potential of social media to solidify his brand and connect with his audience on a deeper level but needed the expert strategy and execution to make it happen.

Challenges & Objectives

• Objectives

  • Cut through the noise of the saturated Chicago real estate market and build a memorable personal brand for Steve. His growth had become stagnant, and his content wasn't generating the viral reach or deep engagement needed to become a true local authority.

• Challenges

  • Brand Differentiation: Creating a unique voice and content style that would make him unforgettable to potential buyers and sellers.

  • Organic Growth: Achieving significant audience and engagement growth without an initial ad spend.

  • Content That Converts: Moving beyond generic real estate posts to create high-value, shareable content that people would save and remember.

Strategy & Execution

• High-Volume Video Production: We filmed and produced a wide variety of video content—nearly 200 videos in Year 1 and over 350 in Year 2—exploring different "content buckets" from local restaurant highlights to market insights to find what resonated most with his audience.

• Building Client Trust: We maintained constant communication, sharing performance updates and strategic insights. This built a strong partnership where Steve trusted our guidance, even on trending videos he was initially unsure about—which ended up going viral.

• Strategic Content Repurposing: We mastered the art of consistency, never deleting content and strategically reposting successful videos with new hooks to maximize their lifespan and reach.