Revenue Growth
Q1 2025 revenue reached $82,443 — an 87.2% year-over-year increase fueled by video-driven lead generation.
Case Study: Detroit Immigration Law
With a clear voice and a high-volume content engine, this Detroit-based immigration attorney built more than a following—he built a funnel.
From Low Visibility to How Herman Dhade Grew from 0 to 60K Followers and Turned TikTok into a Booking Engine
Herman Dhade came to FMO Media with a powerful voice and a big mission: educate the public on immigration law and scale his practice through social media. He had the potential—but needed the systems. In under six months, we turned that vision into a full-funnel growth strategy that generated over 60K followers, 1.1 million interactions, and a surge in paid consultations.
Location: Detroit, Michigan
Client Background
Based in Detroit with ties to Canada, Detroit Immigration Law is led by Herman Dhade, an attorney known for helping high-level professionals—from pilots to CEOs—navigate complex immigration matters. Focused on education and visibility, Herman set out to build a personal brand that spoke directly to the driven, career-focused clients his firm serves.
Challenges & Objectives
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Objectives
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Build Herman’s personal brand from scratch
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Grow TikTok and Instagram audiences with educational content
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Convert followers into consultations using automation
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Establish Detroit Immigration Law as a thought leader in immigration law
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Challenges
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Highly competitive legal market with limited differentiation
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No existing video strategy or platform traction
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No lead funnel to capture or convert social media traffic
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Why FMO Media
Herman partnered with FMO Media for our proven expertise in turning subject matter experts into social media authorities. Our Founders Package gave him a complete system—custom content strategy, high-volume video production, funnel setup, and ongoing ad management—all aligned with his professional tone and high-performing clientele.
Services Provided
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Package: Founders
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Social Media Management (TikTok, Instagram, Facebook, LinkedIn, Google Business Profile)
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Video Production
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Paid Media Campaigns (Meta, TikTok, Google)
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Lead Funnel Integration (Calendly + Stripe + CRM connection)
Strategy & Execution
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Built an educational content calendar focused on immigration policy, success stories, and trending legal concerns
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Created short-form videos that simplified legal processes while highlighting Herman’s expertise
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Integrated direct-response CTAs with Calendly and Stripe to capture and convert leads
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Ran retargeting ads to drive back traffic and reinforce Herman’s credibility
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Results
What began as a visibility play quickly turned into a full-funnel performance engine. Over the course of six months, Herman Dhade’s personal brand evolved into one of the most recognized voices in immigration law on TikTok. His content didn’t just go viral—it converted. With over 16 million impressions, thousands of consultations generated, and a paid consultation system directly tied to short-form content, Herman now runs one of the most effective organic + paid pipelines in his niche.
Client Acquisition
121 new clients acquired through organic and paid content — a 117% YoY growth in digital conversion.
Scroll to Sale Funnel
From TikTok to Calendly to Stripe: over $50K in revenue came directly from short-form video content.
Engagement at Scale
16M+ impressions, 1.1M engagements, and 222 videos published — with top videos reaching up to 3.1M views.