FAQ

We get started the moment you sign up for a program with us! You’ll receive an email with a video welcome and your getting started guide. We share in advance what you can expect during your launch and strategy review calls with us, and you can always refer back to your Client Timeline and Journey to know where you are in the program with our team.

We start working on your strategy when you first sign up for our program! Your strategy is tailored to you and your brand; however, there are best practices to keep in mind, too. If you’re looking for a hands-on experience with our team, we highly encourage you to join us regularly for our strategy webinars, during which we outline separate strategies such as Paid Media, Podcast, linkedin newsletters, and Social Media so you can stay in the know.

If you need to take a hands-off approach and trust us with our expertise, we understand! You will still always have access to your Marketing Plan, timeline, and content calendars in your client folder, where we house your materials for review.

After your launch and strategy call series, we will start a 2 week check-in call to make sure your social media and content strategy is off to a great start. Then by your q1 we’ll incorporate quarterly meetings for check-ins on priorities, content, review, and an update on tactics at the start of your third month with us. you’ll also receive a film agenda review call with our production team lead in preparation for your first film shoot.

Communication is key! We always say there is no such thing as miscommunication, only a lack of communication. We’ll use Whatsapp to communicate regular weekly updates, requests, and feedback.

The reason we use WhatsApp is so that our clients have instant access to their chat 24/7. It’s actually a huge differentiator that has expanded our business and improved communication.

And you’ll have access to your Account Manager, who is the liaison for the full digital marketing team that supports your marketing plan and strategy. Your Account Manager meets with you regularly and our team internally to keep your services moving forward and communicate your needs.

If you need to email our team, you can reach us at hello@fmomedia.com. If email is best, we’d be happy to accommodate you in those aspects, but we cannot guarantee that same level of access to the team as we, too, receive hundreds of emails daily. The goal is to give our clients a more personalized approach via Whatsapp chat.

There are a few ways we can share materials/files/etc, in addition to Whatsapp, including; Google Drive and Dropbox.

You can send us content in the Whatsapp Chat, via our team email: Hello@Fmomedia.com, or via a shared GDrive or Dropbox folder. Please note that videos shared on Whatsapp do have a tendency to compress so download quality might suffer. We highly encourage you to upload your videos to your shared client folder.

We post 3-5x weekly to build a consistent schedule on your platforms and schedule out your content between 2-4 weeks in advance. This allows us to think BIG pictures and also easily create impromptu posts and stories.

Please note that scheduling best practices are subject to change based on the social media platforms and their own changes to the technology. We will always update you when we need to tweak the strategy with regard to posting.

Impromptu requests are requests that are time-sensitive and will expire. We try to post ASAP, but a general turnaround time is 1 - 2 business days in order for our internal team to create the content and post it to all your platforms. We aim to complete them sooner, but we don't want to rush- that's how mistakes happen!

For our Real Estate clients, we aim to have new listings posted within 1 business day to accommodate a quick turnaround time.

After we establish branding and aesthetics, we do not typically send the preview, but we can share a content calendar with you on our check-in calls so you know what we are posting in advance.

Rather than post/caption approval, we create and schedule content based on the strategy approval from our Strategy Review call and check-ins on your content needs, in addition to what is trending. We do like to show and have you review new types of graphics and aesthetic refreshes in addition to any larger design projects.

Our scheduling platform won't allow us to connect to personal accounts. There are also security reasons associated with us attempting daily logins to your personal accounts with consequences that would lock you out of your account and pages. 

We only post to business pages so we can use the appropriate features, track metrics, and have the opportunity to run paid advertising, should you wish to incorporate paid media into your strategy. 

Instant Social is for clients and their employees/teams to request social media graphics to help promote their business! 

We take the info they send us and create graphics for them to post to their social media pages personally!

Examples of requests from clients

• Social Media Banners
• Holiday Posts
• New Listings
• Mortgage Loan Info
• Open Houses
• Closings / Under Contract/ Just Sold
• Awards
• Agent ‘Fun Facts
• Testimonials

• Typos
• Grammatical Errors
• Wrong/Post/Content
• Misinformation

We know they can be frustrating to find in your content. That’s why we do have a process to avoid them & and we can fix those right away. We proofread and check with Grammarly and spell check and the great thing is that it's digital - not print- so we can correct mistakes! For engagement purposes - deleting a post actually has more of a negative impact on your account vs. grammatical errors. If it’s minor, we will usually recommend not deleting the post, but of course, as previously stated, if it’s more important, then we can always edit and repost.

we‘d love to keep consistent with your team throughout the year and usually this is possible but we do know that various situations might arise including; a team lead gets sick for an extended period, an account manager takes paternity/maternity leave, a supporting account manager receive a promotion with new/different responsibilities or they move to another te go on paternity/maternity leave, they receive a promotion with new/different responsibilities or they move to another team. 

in any of those instances or beyond, because of the careful planning, agility of our team, and simple system that allows our team access to your strategy, marketing plan and communication, we like to ensure as smooth a transition possible so as to avoid any disruption in services, performance or experience. 

Once your strategy is approved, we’ll start branding your platforms - within 1-2 business days (pending any technical issues) and post your first piece of content! Then we schedule your first two weeks of content according to the posting schedule shared in your marketing plan.

Of course, new listings and open houses are a top priority, but certain platforms favor specific content that is more geared toward education and entertainment. Since the purpose of certain socials is to relate with the audience that is using them, we want to create a presence that will drive people to your website & MLS. Some good alternatives can be to post a monthly or weekly summary of all the houses sold, post in stories, and utilize Facebook Events for Open Houses.

• Banners
• Business spotlights
• Holiday posts
• Inspirational quotes
• Market updates
• Open house graphics
• Promo flyers
• Referral posts
• Reviews
• Stories
• Trending posts
• Testimonials, and more.

Please note that all turnaround times are approximate. Should anything be delayed due to technical challenges, emergencies, or holiday timeframes, we will update you in advance.

Creative & content requests
Please note that our creative team is for digital and social media graphics only. We are unable to accommodate print materials. 

Impromptu social media graphic requests:

1-2 business days*
Short form video edits (reels, tik tok, etc): 3-5 business days*
Other digital media designs (facebook cover photos, youtube thumbnails, digital business cards, digital flyers, etc): 3-4 business days

Website 
Light edits: 2-3 business days
Heavy edits: 5- 7 days 
Website builds: varies but approximately 8-12 weeks for a 5-page minimum website 

Paid media 
Event response ad: 3-5 business days
Brand awareness/engagement ads: 5-7 business days
Google/lead generation ads - 2-3 weeks 
(turnaround time allows for research, creativity, and approval)

Video edits
Podcast edits: 3-5 business days 
*short form video edits (reels, tik tok, etc): 2-3 business days

Our team will typically reach out to book a time for your film date within the first month of your services with us, depending on the video package you signed up for with us.

1-3 weeks (this is dependent on the amount of content we received on the film day and internal aspects of processing the footage. The vertical content is shared it with our creative team within two weeks to start scheduling and posting.

Wherever you feel the most comfortable in your office setting! While outdoors might be an option for some types of content, we do encourage a quiet setting for sound and one with ample light for our videographers to work with so you can look and sound your best.