FOR HVAC, ROOFING, SOLAR, ELECTRICAL & PLUMBING CONTRACTORS

Stop Buying Leads. Start Booking Jobs.

You already know what a lead is worth to you, and you already know most of them are junk. We build a marketing engine around the only number that matters in your business: what it costs to put a booked job on the calendar. Filming, editing, posting, ads, reporting. One team, in-house.

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Contractor Tools by the House (1)
Trusted by clients nationwide.
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You don't have a lead problem. You have a lead quality problem.

Most contractors reach a point where the phone rings enough but the calendar still has holes. Tire-kickers. Price shoppers. Homeowners who wanted a number, not a job. Meanwhile the lead aggregators sell that same homeowner to three of your competitors and charge all four of you for it.

"I'm renting leads from a middleman."

Shared leads mean you're racing two other contractors to a homeowner who's already annoyed. You don't own the relationship, the brand, or the phone number. Stop paying and the pipeline stops the same week.
"Every contractor in my market looks identical."

Same truck wrap energy, same stock photo of a smiling tech, same "family owned since 1997." When a homeowner can't tell you apart, they pick on price. That's the whole trap.
"I can't find techs, let alone customers."

For a lot of operators, recruiting is now the harder problem. You could book more work if you had the trucks and the people. Nobody's marketing your company to the labor market.
"I have no idea which ad produced which job."

You know what you spent. You don't know which campaign, platform, or piece of creative produced the two roof replacements that made the month.
The fix isn't more leads. It's owning your market so the homeowner calls you first, by name.
Solar Home Services Team

We measure cost per booked job.

Cost per lead is the number agencies report because it's the number that always looks good. Cost per booked job is the number that decides whether marketing was worth it. We build toward the second one, and we report on it honestly, including the months it moves the wrong way.

 

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01
We track to the calendar, not the form fill

Campaigns get built around a real conversion event: a booked appointment, an estimate scheduled, a truck rolled. We work with your CRM and intake so the reporting connects spend to jobs instead of stopping at clicks and cost per lead.
02
Your leads, your brand, your assets

Same truck wrap energy, same stock photo of a smiling tech, same "family owned since 1997." When a homeowner can't tell you apart, they pick on price. That's the whole trap.
03
We're honest about what closes the job

For a lot of operators, recruiting is now the harder problem. You could book more work if you had the trucks and the people. Nobody's marketing your company to the labor market.
04
No guaranteed leads, ever

Nobody can honestly promise you a lead count, a cost per lead, a revenue number, or a ranking. Anyone who does is either buying garbage volume to hit the number or setting you up for a fight in month four. What we commit to is senior strategy, consistent execution, and transparent reporting. The only guarantee we make is that you own every piece of content we create.

The whole marketing department, in-house.

One team instead of five vendors. Paid media management is included in every package. The ad spend stays your budget, on your card, in your account.

On-site video production

This is the unfair advantage in the trades and almost nobody uses it. Our crew comes to you and films the actual work: the attic that was never insulated, the panel that should have been replaced ten years ago, the tear-off, the install, the before and after. Nothing builds trust with a homeowner faster than watching your tech explain what he found. One film day produces weeks of content.

More on on-site video production
Technician Inspecting Electrical Breaker Panel
Social media management

Facebook, Instagram, YouTube, and TikTok, planned and published on a real calendar. Local homeowners, not a national audience. We handle the copy, the creative, the scheduling, and the comment section.
Paid media

Meta, Google, and YouTube campaigns built around booked appointments. Seasonal ramps for cooling and heating season, storm-response creative for roofing, and retargeting so the homeowner who priced you in March remembers you in July.
Local SEO & AI search visibility

Service-area pages, Google Business Profile management, review velocity, and the content that gets you surfaced in AI-generated answers. When someone searches "AC not cooling" plus your city at 9pm, you want to be the result. This compounds every month it's live.
Recruiting content

Marketing aimed at techs and installers, not just homeowners. Culture content, pay-and-growth messaging, and hiring campaigns. If your ceiling is trucks and people, this is where the growth is.
Website design & management

Fast, mobile-first, built to convert. Click-to-call above the fold, financing visible, service areas indexed, forms that actually work on a phone in a driveway.
Podcast production

For operators building a regional name or a referral network with builders, GCs, and property managers.

Three steps. Then every month.

01

Strategy

Your market, your service mix, your margins, your seasonality, and what a booked job is actually worth to you. We map the plan around your capacity, because generating demand you can't service is a way to lose money and reviews at the same time.

02

Launch

First film day, first content batch, first campaigns live. We get your team on camera and find the voice that sounds like your company, not a commercial.

03

Grow

Monthly production, publishing, campaign management, and reporting. We review performance with you, adjust for the season, and scale what's producing jobs.

Built for operators who are ready to scale.

Growing owner-operators

You've got a handful of trucks and more demand than systems. We build the brand and the local search presence so the phone rings with your name on it instead of an aggregator's.
Established contractors

Multiple crews, real revenue, and a marketing spend you can't fully account for. We consolidate the vendor pile into one team and rebuild the reporting so you can see which spend produces jobs.
Multi-location & roll-ups

Several brands or markets under one roof. We build a system that keeps brand consistency across locations while letting each market run local content and local campaigns, with consolidated reporting for ownership.
Solar

Your own category of hard: incentive changes, a reputation problem you didn't create, and a sales cycle where trust is the entire game. We lean on education-first content and honest claims, because the shortcuts are exactly what made homeowners suspicious of solar in the first place.

We keep your marketing out of trouble.

Home services advertising has real exposure, and solar has the most. Savings and payback claims have to be substantiated. Financing terms have to be presented accurately. Outbound calling and texting programs sit under telemarketing rules, and buying lists of "pre-qualified" homeowners is where a lot of contractors get burned. We write substantiated claims, keep required disclosures in the creative, and build campaigns around demand you generate rather than lists you rent. Where a claim needs a legal read, we flag it instead of shipping it.

PLEASE NOTE

We're your marketing team, not your attorney. We don't give legal advice, and your counsel has final say on claims language. Our job is to hand them work that doesn't need fixing.

Choose your level.

Every package includes on-site filming, video editing, social media management, paid media management, direct access to your team, 24/7 access to your plan, and full ownership of your content. You scale volume, not quality.

LEVEL 1

Brand Builder

Get consistent and get seen. Real content calendar, on-site filming, and the organic base that makes a homeowner trust you before the estimate.

LEVEL 2

Momentum Maker

Content plus light paid media. Traffic, calls, and inbound inquiries start showing up.

CLIENT FAVORITE

Growth Generator

Authority positioning and paid campaigns built to fill the calendar with booked appointments.

LEVEL 4

Digital Domination

Full-force growth. Original video production, performance ads, retargeting, and funnel tracking.

LEVEL 5

Market Leader

Your outsourced CMO and creative team. Strategy, content, ads, podcast, and web, aligned and measured.

MULTI-LOCATION

Enterprise

Enterprise tiers available for multi-location operators.

Our secret sauce? You can actually reach us.

Every client gets a direct line to their marketing team through Instant Chat. Storm rolls through Tuesday night and you want creative live by Wednesday morning. A tech shoots great footage on his phone and you want it edited today. A competitor drops a promo and you want an answer. No ticket queue, no waiting on the monthly call.

Direct access to your marketing team

Real-time updates and fast turnarounds

Seasonal and event-driven strategy, not a set-and-forget calendar

What the numbers look like.

Across 13 verticals, FMO has beaten client cost-per-lead and cost-per-booked-call targets by 22% to 90%. Different industries, same discipline: build creative that earns attention, then optimize to the number that matters.

HVAC CONTRACTOR · ANONYMIZED CLIENT

$46.80

48%
cost per lead, from roughly $122 better cost per booked call

 

HVAC CONTRACTOR · ANONYMIZED CLIENT

$12

74%
per booked call ($3 leads) better than target

 

ADJACENT PROOF · RECRUITING · REAL ESTATE

Silvercreek Realty Group used FMO's content engine to recruit 146 new agents in six months, an estimated $2.07M return on $14,705 in spend. Different industry, same mechanism: if you can market a company to the labor market, you can fill trucks the same way you fill a roster.

Straight answers.

Let's talk about your cost per job.

Bring what you're spending now and what a booked job is worth to you. We'll tell you straight whether we can improve it.
 
 
A 30-minute conversation about your market, your capacity, and your numbers. No pitch deck required.